Marketing and PR Director, RD Construction, will speak at the Digital Shopping Center 1.0 conference on Digital technologies in retail that will be held on September 10-11 in the business quarter Romanov Dvor.
Well-known marketing analysts, heads of specialized departments at major national and international companies, specialists from creative and marketing agencies will take part in the conference. Experts will discuss the trends and forecasts of digital technology development in retail, Internet channels of commercial brand creation and support, specifics of consumer behavior in the digital world, an optimal combination of offline and online technologies in promotional marketing.
Marketing and PR Director, RD Construction, will speak at the section “Online digital technologies in retail” on the subject “Micro-targeting, or how to campaign for the consumer”.
Ms. Rozhok will update the participants of Digital Shopping Center on the latest trends in brand promotion and will also suggest interesting parallels from the world of political technologies and discuss what particular PT ploys might be used to promote retail and commercial real estate brands.
Ms. Rozhok has rich experience in marketing promotion strategies. During five recent years she has been busy promoting the RD Group holding company and properties in its portfolio. Thus for more than two years she has been responsible for promoting SC Dream House included in the portfolio of Romanov Property Holdings Fund. At the present moment Victoria spearheads the marketing and PR department at RD Construction, being in charge of this company’s promotion.